The way to people's hearts may be through their stomachs,but the marketers at Kraft Foods have decided not to rely exclusively on that maxim to secure the long-term loyalty of the company's customers.They are also making new product developments through data generated from interaction between Kraft and its customers.Which of the following BEST describes Kraft Foods?

Question

Quizplus · Accepted Answer

The fact that Kraft Foods is using data generated from interaction with customers to make new product developments suggests a customer-centric focus.

The Way to People's Hearts May Be Through Their Stomachs,but