Synavant is a pharmaceutical company in Toronto,Ontario.Its director of business development told a group of investors,"There is a single database repository in this company from which everybody can access data about a customer or potential customers." What is Synavant most likely using?

Question

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Synavant is most likely using knowledge management, which involves the use of technology and processes to capture, share, and utilize knowledge across an organization. The mention of a single database repository from which everyone can access customer data suggests a centralized approach to knowledge management. This can help to improve decision-making, facilitate collaboration, and enhance customer service by ensuring that the right information is available to the right people at the right time.

Synavant Is a Pharmaceutical Company in Toronto,Ontario