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The Executive Vice-President of Hudson's Bay Company,the Major Retailer,said in an Interview,"We

Question 30

Multiple Choice

The executive vice-president of Hudson's Bay Company,the major retailer,said in an interview,"We have to be able to offer customers what they want when they want it.We need better insight into their spending-we have gaps in knowledge of how customers spend." Which type of interactions would provide the retail chain the best opportunity for learning about its customers?


A) technology-centric
B) relationship-based
C) sales-oriented
D) point of sale

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