Lesley Owens has limited money to invest in a mailing to people who might be interested in subscribing to a new magazine about making scrapbooks.She wants to mail to those prospects with the highest probability of becoming subscribers.What should Owens use?

Question

Quizplus · Accepted Answer

Lesley Owens should use a response list, which is a list of individuals who have responded to similar offers in the past and have expressed an interest in the topic or product. This will increase the probability of finding potential subscribers and ultimately save money by avoiding wasted mailings to uninterested prospects. A data warehouse and a data mine are useful for analyzing large sets of data but are not helpful in identifying specific individuals to target for a mailing. A management database is a general term and may not be useful for this specific situation.

Lesley Owens Has Limited Money to Invest in a Mailing