Many high-end hotel chains award points for every dollar spent in one of their hotels.Customers who earn a high number of points are given special privileges that may include upgraded hotel rooms or several free nights.This application of one-to-one marketing is an example of which of the following?

Question

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The high-end hotel chains' application of one-to-one marketing through rewarding points for every dollar spent is an attempt to retain loyal customers by offering them special privileges as they earn more points.

Many High-End Hotel Chains Award Points for Every Dollar Spent