A catalogue retailer that sells fleece-lined outerwear knows its target market includes people who work outdoors year-round as well as people who engage in winter sports.The catalogue retailer could mail personalized catalogues to prospects who were subscribers to a journal for people actively involved in the lumber industry.In this way,the catalogue retailer could use one-to-one marketing to do which of the following?

Question

Quizplus · Accepted Answer

Mailing personalized catalogues to prospects in the lumber industry, who are likely to work outdoors and thus be part of the retailer's target market, is a strategy aimed at inducing them to try the retailer's fleece-lined outerwear for the first time.

A Catalogue Retailer That Sells Fleece-Lined Outerwear Knows Its Target