Les Ailes de la Mode is a Quebec retail store that promotes the highest quality customer service.The company has established itself not only as a top retailer in the province,but also as a credit card and point program company,a cataloger,and even a publisher.It gathers customer information for its credit cards and point program through catalogue orders,and through subscriptions to its publications.
-Refer to Fingerhut.Which of the following describes how the company discovered the information?
A) automatic extrapolation to predict past behaviour
B) trend analysis and hypothesis testing to reveal trends in consumer behaviour
C) customer-initiated information systems
D) the automated prediction of trends and behaviours and the automated discovery of previously unknown patterns
Correct Answer:
Verified
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