Hudson's Bay Company in Canada Operates the Bay,Zellers,Home Outfitters,and Hbc

Hudson's Bay Company in Canada operates The Bay,Zellers,Home Outfitters,and hbc.com.At each of its stores,it gives HBC Rewards enables that members to earn points.Consumers can redeem points in the HBC Rewards catalogue for various items,including travel,leisure and entertainment items,Air Miles reward miles,or Bay and Zellers gift certificates.To use the system,customers have to provide store personnel with their HBC card number.
-Refer to Hudson's Bay Company.According to the text,which of the following is the most likely reason that Hudson's Bay Company implemented this reward program?

A) to make sure the 80/20 principle is not influencing its activities
B) to lessen the importance of customer service
C) to retain loyal customers
D) to reduce problems associated with cultural diversity