Hudson's Bay Company in Canada Operates the Bay,Zellers,Home Outfitters,and Hbc

Hudson's Bay Company in Canada operates The Bay,Zellers,Home Outfitters,and hbc.com.At each of its stores,it gives HBC Rewards enables that members to earn points.Consumers can redeem points in the HBC Rewards catalogue for various items,including travel,leisure and entertainment items,Air Miles reward miles,or Bay and Zellers gift certificates.To use the system,customers have to provide store personnel with their HBC card number.
-Refer to Hudson's Bay Company.This introduction of the reward program enables Hudson's Bay to engage in which type of interactions with its customers?

A) transaction-based and retail-centric
B) point of sale and Web-based
C) customer-centric and technology-centric
D) retail-centric and Web-based