Customer relationship management requires that companies are organized around customer segments.

Name: Customer relationship management requires that companies are organized around customer segments.
Brand: Quizplus
Rating: 4.8 (37 reviews)

Question

Quizplus · Accepted Answer

CRM focuses on identifying and addressing the needs and preferences of various customer segments, which requires organizing a company's resources and efforts around those segments. Therefore, companies must be organized around customer segments to effectively implement CRM.

Customer Relationship Management Requires That Companies Are Organized Around Customer