Why are marketing managers finding it more difficult to set prices in today's environment?
A) Inflationary and recessionary periods have made customers less price sensitive.
B) Fewer dealer and generic brands are available because the competition has been eliminated.
C) Marketing managers are finding it difficult to compare prices between suppliers.
D) The high rate of new product introductions has led to careful re-evaluation by consumers.

Question

Quizplus · Accepted Answer

The high rate of new product introductions means consumers have more options and are more likely to compare and evaluate prices, making it challenging for marketing managers to set competitive prices.

Why Are Marketing Managers Finding It More Difficult to Set