Mickaela McAuliffe wants to open a store to sell quilting supplies.She cannot decide whether to base her store's pricing objectives on market share,dollar sales,or unit sales.Regardless of which she chooses,how can her firm's pricing objective be categorized?
A) as profit-oriented
B) as cost-oriented
C) as sales-oriented
D) as status quo

Question

Quizplus · Accepted Answer

Mickaela McAuliffe's consideration of basing her store's pricing objectives on market share, dollar sales, or unit sales indicates a focus on increasing the volume of sales or the size of the market share, which aligns with a sales-oriented pricing objective. This approach emphasizes growing sales more than focusing on profits or merely covering costs.

Mickaela McAuliffe Wants to Open a Store to Sell Quilting