Sunny Florist is a flower shop that has recently moved to a new,larger location.At this new location,it has been unable to attract sufficient customers.Bonita Cho,its owner,does not have the cash to pay the current loan installment due on the building and inventory.Cho has decided to reduce all merchandise prices by at least 50 percent for a weekend sale so she can at least make her loan payment.Her pricing objective can be classified as which of the following?
A) satisfactory profits
B) asset maximization
C) sales maximization
D) market share maximization

Question

Quizplus · Accepted Answer

Cho's objective is to increase sales in order to generate enough revenue to make her loan payment. This falls under the classification of sales maximization, as she is sacrificing profit margins in order to generate more revenue.

Sunny Florist Is a Flower Shop That Has Recently Moved