What type of advertising is designed to enhance a company's image rather than promote a particular product?

Question

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Institutional advertising is designed to enhance a company's image rather than promote a particular product. Its main purpose is to create a favorable image of the company in the minds of its stakeholders, such as customers, employees, investors, and the general public. It often involves promoting the company's values, culture, achievements, and social responsibility.

What Type of Advertising Is Designed to Enhance a Company's