What type of advertising is used to stimulate demand for a new product or product category and is heavily utilized during the introductory stage of the product life cycle?

Question

Quizplus · Accepted Answer

Pioneering advertising is used to stimulate demand for a new product or product category and is heavily utilized during the introductory stage of the product life cycle. It aims to create awareness and educate consumers about the new product or category. Examples include advertisements for the first iPhone, introducing a new category of smartphones to the market.

What Type of Advertising Is Used to Stimulate Demand for a New