DuPont has an advertisement that shows police officers describing how they were shot at close range in the line of duty.The advertisement explains that the lives of these public servants were saved by Kevlar bullet-proof vests,and that Kevlar was invented by DuPont.This is an example of what type of advertising?

Question

Quizplus · Accepted Answer

This is an example of institutional advertising, as it aims to promote the reputation and credibility of DuPont as the inventor of Kevlar, rather than promoting specific products.

DuPont Has an Advertisement That Shows Police Officers Describing How