When the conservative Royal Bank decided to hire Campbell & Cook advertising agency to launch a new advertising campaign,what was the agency's first step?

Question

Quizplus · Accepted Answer

The first step of the agency was to determine the goal of the ads, which was to emphasize the bank's customer service. This would then guide the executional style and marketing budget decisions. A is incorrect because sales promotion is just one tool within the promotion mix and not necessarily the best one for this campaign. B is incorrect because the executional style should be based on the goal and target audience of the ads. D is also incorrect because the marketing budget needs to be determined based on the goal and strategy of the campaign.

When the Conservative Royal Bank Decided to Hire Campbell