The goal of this type of advertising is to influence demand for a specific brand of good or service and is less informational and more emotional.The emphasis is on brand name,recall,and favourable brand attitude.What advertising is being described?

Question

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Competitive advertising focuses on influencing demand for a specific brand by emphasizing brand name, recall, and creating a favorable brand attitude, often using emotional appeals rather than purely informational content.

The Goal of This Type of Advertising Is to Influence