Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share?

Question

Quizplus · Accepted Answer

Beyond a certain point, increasing advertising spending may result in diminishing returns in terms of sales. Brands with a larger market share may have already achieved a significant level of brand recognition and customer loyalty, allowing them to spend proportionally less on advertising without sacrificing sales. Additionally, larger brands may benefit from economies of scale or other advantages that allow them to achieve greater efficiencies in their advertising spend.

Why Do Many Brands with a Large Market Share Spend