Which of the following BEST describes an effective advertising appeal?

Question

Quizplus · Accepted Answer

An effective advertising appeal must make a positive impression on the target market in order to persuade them to buy the product or service being advertised. This means that the message must be compelling and relevant to the target audience, and it must capture their attention and interest in some way. Simply being similar to competitors' advertising appeals or being familiar is not enough to make an effective appeal, as this does not differentiate the product or service from others in the market. In addition, the cost of the advertising appeal is not necessarily a factor in determining its effectiveness.

Which of the Following BEST Describes an Effective Advertising Appeal