Which of the following is the series of decisions advertisers make regarding the selection and use of media that will optimally and cost-effectively communicate the message to the target audience?

Question

Quizplus · Accepted Answer

Media planning is the process of selecting and using media to communicate the message effectively to the target audience in a cost-effective way. It involves deciding on the media reach and frequency strategy, determining the budget for each medium, and selecting specific media vehicles for each medium. Therefore, option A is the correct answer. Option B refers to the implementation of promotional activities, not the selection of media. Option C is a part of media planning, which is already mentioned in option A. Option D refers to the overall process of designing a marketing strategy, which includes product, price, promotion, and place decisions, and not just the selection and use of media.

Which of the Following Is the Series of Decisions Advertisers