Which of the following measures the number of different target consumers who are exposed to a commercial at least once?

Question

Quizplus · Accepted Answer

Reach measures the number of different target consumers who are exposed to a commercial at least once. Cost per contact measures the cost of reaching one target consumer, noise level measures the amount of competing messages in the environment, and frequency measures the number of times a target consumer is exposed to a commercial.

Which of the Following Measures the Number of Different Target