Because Mohawk Industries,manufacturer of carpet,hardwood,and laminated wood flooring,wants to spend its promotional budget on advertisements that will have a long life span,what type of advertising should it use?

Question

Quizplus · Accepted Answer

Magazine advertisements have a longer lifespan than television or radio ads because they can be kept and referred to by readers multiple times. Additionally, readers of specific home design or renovation magazines are more likely to be interested in flooring options, making magazine ads more targeted to Mohawk Industries' audience. Creative advertising could also be effective in catching readers' attention, but it may not necessarily have a longer lifespan than other types of ads.

Because Mohawk Industries,manufacturer of Carpet,hardwood,and Laminated Wood Flooring,wants to Spend