This measure of the number of times an individual is exposed to a brand message is used to measure the intensity of a specific medium's coverage.What is it?

Question

Quizplus · Accepted Answer

Frequency is the measure of the number of times an individual is exposed to a brand message, which is used to measure the intensity of a specific medium's coverage. Synchronization refers to coordinating the timing of different media channels to create a cohesive advertising campaign. Cost per contact is the cost associated with reaching a single member of a target audience, and media scheduling refers to the timing and sequence of advertising messages. Therefore, the correct answer is B.

This Measure of the Number of Times an Individual Is