When the company that produces Testamints candy,the candy that comes with spiritual messages on each piece,decided how much space and/or time would be placed in each advertising medium that the company wants to use,what was the candy manufacturer determining?

Question

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The candy manufacturer was determining its media mix, which refers to the combination of advertising media or channels used by a company to promote its products or services. This includes deciding how much space or time will be allocated to each media channel, such as TV, radio, print, or online advertising.

When the Company That Produces Testamints Candy,the Candy That Comes