Which of the following enables advertisers to compare media types' efficiency in reaching their target markets?

Question

Quizplus · Accepted Answer

Cost per contact (CPC) is a key metric that allows advertisers to compare the efficiency of different media types. It refers to the cost of reaching each member of the target audience, regardless of whether they respond to the advertising or not. By comparing the CPC of different media types, advertisers can identify which channels are most efficient in reaching their target market. Focus group research, frequency, and reach are all important metrics for advertising effectiveness, but they do not directly enable advertisers to compare the efficiency of different media types.

Which of the Following Enables Advertisers to Compare Media Types