Which of the following is usually used as a basis used for making media mix decisions?

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is a key factor in media mix decisions as it helps measure the cost-effectiveness of different media channels in reaching a target audience. It is calculated as the cost of reaching 1,000 people with a particular media placement. The lower the CPM, the more cost-effective the medium is in reaching the desired audience. Therefore, media planners often use CPM as a basis for making media mix decisions.

Which of the Following Is Usually Used as a Basis