According to the text,which of the following statements about the selection of media for advertising is true?
A) Creative work is finished before the media are selected.
B) The appeal and executional style of the ad strongly affect the media selection.
C) The media selection is typically unrelated to the advertising objectives.
D) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
Correct Answer:
Verified
Q61: The advantages of demographic and local market
Q62: Which advertising medium has the lowest rates?
A)
Q63: According to the text,which of the following
Q64: The advantages of immediacy,good local market coverage,geographic
Q65: An ad for Calvin Klein jeans contained
Q67: According to the text,which of the following
Q68: What is one reason a retailer might
Q69: What is one advantage of television advertising?
A)
Q70: In an advertisement for Planters peanuts and
Q71: Which of the following types of advertising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents