An ad for Calvin Klein jeans contained information about The Bay department stores where the jeans could be purchased.This ad was most likely an example of what type of advertising?

Question

Quizplus · Accepted Answer

Cooperative advertising is a type of advertising in which two or more companies share the cost and promotional benefits of an advertisement. In this case, the ad for Calvin Klein jeans mentions The Bay department stores where the jeans could be purchased, indicating a cooperative advertising effort between Calvin Klein and The Bay.

An Ad for Calvin Klein Jeans Contained Information About the Bay