The Flow-Bee hair cutting vacuum cleaner attachment is shown during a half-hour television spot.The product is demonstrated on volunteer studio audience members,testimonials are given by Flow-Bee owners,and viewers are encouraged to order the product through a toll-free telephone number.Which form of direct-response advertising is Flow-Bee using?

Question

Quizplus · Accepted Answer

The Flow-Bee is using an infomercial, which is a form of direct-response advertising that typically involves a longer format (such as a half-hour or hour-long program) and combines information with product demonstrations, customer testimonials, and a call-to-action to order the product.

The Flow-Bee Hair Cutting Vacuum Cleaner Attachment Is Shown During