Which of the following media schedules can an advertiser use to schedule ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times?

Question

Quizplus · Accepted Answer

The flighted media schedule involves an advertising strategy where ads are run heavily for a period of time (e.g., a month), then stopped altogether for a period, and then started again. This pattern can repeat several times, aiming to achieve a greater impact during the active periods through increased frequency and reach.

Which of the Following Media Schedules Can an Advertiser Use