What is the promotional mix element that evaluates public attitudes,identifies issues that may elicit public concern,and executes programs to gain public understanding and acceptance?

Question

Quizplus · Accepted Answer

This element is known as Public Relations, which aims at creating a positive image of the organization in the public's eye by understanding their attitudes and concerns and executing programs that can improve their understanding and acceptance of the company. Mass communication, personal selling, and sales promotion are other elements of the promotional mix, but they do not focus on the evaluation of public attitudes and concerns in the way that public relations does.

What Is the Promotional Mix Element That Evaluates Public Attitudes,identifies