RC Cola put together a 25-market tour that included radio tie-ins,whitewater rafting,and skydiving to introduce its new Edge Maximum Power.(RC's Maximum Edge Power is targeted to teens and contains ginseng,taurine,and caffeine. )This is an example of which public relations tool?

Question

Quizplus · Accepted Answer

The RC Cola tour includes sponsorship of events such as whitewater rafting and skydiving, therefore it is an example of event sponsorship.

RC Cola Put Together a 25-Market Tour That Included Radio