A newspaper article revealed that hazardous wastes buried in an on-site landfill at a paper manufacturer were leaking into the local water supply.Even though the company quickly stopped the leak and paid for an additional water purification system for the town,it still received some very negative publicity.What should the company have done?

Question

Quizplus · Accepted Answer

The company should have implemented its crisis management plan, which includes steps to address negative publicity and communicate with stakeholders about the steps being taken to rectify the situation. Ignoring the publicity or doing nothing would only exacerbate the problem, while a pulsing advertising campaign would be inappropriate and potentially seen as tone-deaf.

A Newspaper Article Revealed That Hazardous Wastes Buried in an On-Site