Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Alberta store sells pecan pies,tortes,fruitcakes,fudge,pralines,and chocolate pecan bark in addition to homemade pecan ice cream toppings and jams and jellies.At this time,there are no other stores of this type in the Calgary area.The LeBlancs are considering developing an advertising campaign for their store,focusing on its wide assortment of pecan-related products.Using the DAGMAR approach,Orville has drawn up a list of communication tasks the advertising must accomplish.The new ads feature Betty talking to customers about the store's products.The ads have been placed on a local cable system.
-Refer to LeBlanc's Pecan Company.The LeBlancs focused their campaign on reasons that customers should shop at their store.This is an example of what type of advertising?

Question

Quizplus · Accepted Answer

The LeBlancs' campaign focusing on reasons customers should shop at their store is an example of advertising appeal, as it aims to attract customers by highlighting the benefits and unique offerings of their store.

Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail