Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Alberta store sells pecan pies,tortes,fruitcakes,fudge,pralines,and chocolate pecan bark in addition to homemade pecan ice cream toppings and jams and jellies.At this time,there are no other stores of this type in the Calgary area.The LeBlancs are considering developing an advertising campaign for their store,focusing on its wide assortment of pecan-related products.Using the DAGMAR approach,Orville has drawn up a list of communication tasks the advertising must accomplish.The new ads feature Betty talking to customers about the store's products.The ads have been placed on a local cable system.
-Refer to LeBlanc's Pecan Company.A feature article in a Calgary newspaper describing LeBlanc's Pecan Company store and what it sells would be an example of which of the following?

Question

Quizplus · Accepted Answer

A feature article in a newspaper is a form of publicity, which is an unpaid form of promotion that involves generating positive interest and awareness about a business or product through media coverage. Product placement and competitive advertising are not relevant in this scenario, and while the article may be considered a form of newspaper advertising, it is specifically classified as publicity because it is not paid for by the business being featured.

Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail