Periodically,DuPont Industry runs ads describing the merits of LYCRA elastic fibres (a product DuPont produces)in clothing.Its ads are an example of institutional advertising.

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Institutional advertising is a form of advertising aimed at enhancing the reputation or image of a company or industry rather than promoting a particular product or service. The ads run by DuPont Industry describing the merits of LYCRA elastic fibers are meant to promote the benefits of their product and enhance the reputation of the company, making it an example of institutional advertising.

Periodically,DuPont Industry Runs Ads Describing the Merits of LYCRA Elastic