A print ad depicts a picture of a frozen dessert accompanied by information about the dessert: "two servings,only 300 calories per serving,and no cholesterol." This is an example of an advertisement selling the product's benefits.

Question

Quizplus · Accepted Answer

The ad is selling the product's features (calorie count, serving size, and lack of cholesterol) rather than the benefits (how it makes the consumer feel, improves their health, etc.).

A Print Ad Depicts a Picture of a Frozen Dessert