What is defined as a set of unique features of a company and its products perceived by the target market as significant and superior to the competition?

Question

Quizplus · Accepted Answer

A competitive advantage is a set of unique features that a company or its products possess which are perceived by the target market to be significant and superior to the competition. A unique selling proposition (A) refers to a specific benefit or quality that sets a company or its products apart from the competition, while a special benefit (C) generally refers to an added value or bonus that is not necessarily unique to the company or its products. Comparative differentiation (D) is not a commonly used term in marketing and may be confusing.

What Is Defined as a Set of Unique Features of a Company