In 2004,Montreal once again hosted the Peachtree Road Race,a running event that attracts many world-calibre racers.This year,after numerous requests from Quebecers,the race officials sanctioned a race conducted in Iraq so that soldiers from the province would not have to miss the annual event.The winners of the Mideast race as well as scenes of the actual race were televised.In terms of a promotional mix,this Iraqi Peachtree was an example of which of the following?

Question

Quizplus · Accepted Answer

The Iraqi Peachtree race was a public relations strategy aimed at generating positive publicity and enhancing the reputation of the Peachtree Road Race organizers. The sanctioning of the race in Iraq shows the organizers' commitment to supporting the soldiers from Quebec, which would have a positive impact on their image and reputation. The televised coverage of the race was also a PR effort to showcase the event and generate positive buzz. Therefore, the correct choice is D, a public relations strategy and resulting publicity.

In 2004,Montreal Once Again Hosted the Peachtree Road Race,a Running