The maker of Frank's RedHot sauce spent $25,000 to create an ad targeted to consumers in the southern Ontario market.Because it created the ad itself and used no ad agency,what did Frank's RedHot sauce engage in?

Question

Quizplus · Accepted Answer

Encoding in marketing refers to the process of creating a message or advertisement in such a way that it can be easily understood by the target audience. By designing an ad specifically for the southern Ontario market, Frank's RedHot sauce was engaging in encoding, as it was creating a message tailored to resonate with that particular audience.

The Maker of Frank's RedHot Sauce Spent $25,000 to Create