Procter & Gamble hired an advertising agency to create a $25 million campaign for Bounty paper towels.The ad agency created a "Locks in the Spills" message for Bounty ads.What was the ad agency?
A) the channeller of the message
B) the encoder of the message
C) the sender of the message
D) the receiver of the message
Correct Answer:
Verified
Q26: Which of the following is a purchase
Q27: Shaw Cable television uses radio,television,magazine,and newspaper advertising
Q28: The maker of Frank's RedHot sauce spent
Q29: What does the communication process itself consist
Q30: Procter & Gamble spent $25 million on
Q32: What are the two major categories of
Q33: Which of the following would a firm
Q34: What is encoding?
A) conversion of the sender's
Q35: Campbell's soup has been promoted with television
Q36: Which of the following is the conversion
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