Which of the following provides the most likely reason to explain why Ingall's supermarkets sell planters,lawn furniture,and baking utensils as well as food products?
A) the fulfillment of the wheel of retailing hypothesis
B) growth of convenience merchandising
C) repositioning as a discounter
D) consumer demand for one-stop shopping often leads to scrambled merchandising

Question

Quizplus · Accepted Answer

Consumer demand for one-stop shopping often leads to scrambled merchandising, which is the practice of retailers carrying a wide range of unrelated products to meet the needs of customers who want to make all their purchases in one place. Ingall's supermarkets likely sell non-food products to meet this demand and to increase revenue by offering additional products to customers who are already shopping for groceries.

Which of the Following Provides the Most Likely Reason to Explain