Loblaws and Safeway,along with other supermarket chains,offer a variety of nontraditional goods and services such as DVD rental,flower shops,dry cleaning,and banking.What is this practice called?
A) specialty service
B) retail wheeling
C) trade-up positioning
D) scrambled merchandising

Question

Quizplus · Accepted Answer

This practice is called "scrambled merchandising," which refers to the offering of unrelated products and services in addition to the primary line of business.

Loblaws and Safeway,along with Other Supermarket Chains,offer a Variety of Nontraditional