As competition in the retail industry has intensified,Kmart began selling clothing called Route 66.Kmart is the only place that you will find the Route 66 brand.The prices of this merchandise are lower than that for national brands and give consumers greater value.What is this brand of clothing called?

Question

Quizplus · Accepted Answer

The Route 66 brand of clothing sold exclusively at Kmart is an example of a private brand, which is a brand owned by a retailer or wholesaler and only sold in their stores or through their channels. The prices of these private brands are typically lower than national brands, providing consumers with greater value.

As Competition in the Retail Industry Has Intensified,Kmart Began Selling