According to the text,which of the following statements about a retailer's promotion strategy is true?
A) The design of the promotion strategy would be done separately from the creation of the retailing mix.
B) Retailers find direct-mail marketing inefficient.
C) Retail promotion strategy does not include public relations activities.
D) The goal of a retail store's promotion mix is to position the store in consumers' minds.

Question

Quizplus · Accepted Answer

The text states that the goal of a retail store's promotion mix is to position the store in consumers' minds. Therefore, option D is the correct statement. Option A is incorrect because the promotion strategy would be designed as a part of the retailing mix. Option B is incorrect because direct-mail marketing can be an efficient promotional tool for retailers. Option C is incorrect because public relations activities can be a part of the retail promotion strategy.

According to the Text,which of the Following Statements About a Retailer's