Wright wants to open a store to sell movie memorabilia and is considering locating it in a regional shopping mall.Before opening his new store,what does he need to understand?
A) There is usually a problem with store image because malls have no unified image,as a shopping centre does.
B) The leases required by mall owners are usually inexpensive.
C) His store could be the mall anchor.
D) The mall atmosphere and that of neighbouring stores will help attract shoppers.

Question

Quizplus · Accepted Answer

Wright needs to understand the mall atmosphere and the neighboring stores as they can have an impact on the number of shoppers he attracts. Option A is incorrect as malls can have a unified image depending on the marketing strategy of the mall. Option B is incorrect as leases in malls can be expensive due to the high foot traffic. Option C is also incorrect as anchor stores are usually large department stores that draw shoppers to the mall.

Wright Wants to Open a Store to Sell Movie Memorabilia