Athena Goddess Is a Store That Specializes in Women's Athletic

Athena Goddess is a store that specializes in women's athletic wear.The store has bright lights so that its merchandise can be carefully evaluated;uses lots of brightly coloured signs to direct store traffic;is decorated with posters of famous women athletes;and plays bouncy,energetic music in the background.What are these factors used to create?

A) the store's target strategy
B) the store's promotional strategy
C) the store's atmosphere
D) the store's merchandise mix