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John Diaz Immigrated to Toronto from Cuba in the 1980s

Question 116

Multiple Choice

John Diaz immigrated to Toronto from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper-middle-class neighbourhood.It rapidly became popular because of the wonderful coffee brewed there.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within 10 years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
-Refer to Diaz.The smell of fresh coffee,the fact it is made where drinkers can watch the process,and the comfortable chairs all are used to create which of the following?


A) the store's merchandise mix
B) the store's atmosphere
C) the store's promotional strategy
D) the store's target strategy

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