Grainhead Company in Moose Jaw,Saskatchewan,would like to expand to international markets,but it has neither the time nor the resources to spend on developing channels of distribution.What should the company consider?

Question

Quizplus · Accepted Answer

A strategic channel alliance would allow Grainhead Company to partner with an established distributor in the target international market, leveraging their existing channels of distribution without having to invest time and resources in developing their own. This would allow for a more efficient and cost-effective expansion strategy. A reverse channel, channel cooperative, or industrial distributor may not necessarily provide the same level of benefits for Grainhead Company's specific situation.

Grainhead Company in Moose Jaw,Saskatchewan,would Like to Expand to International